Thousands of voices shaped this strategy.
The people we support want more choice, independence and influence. Families want better communication and tailored support. Colleagues want recognition, career pathways and tools to thrive. These insights are the foundation of Best Lives, Bolder – and guide every decision we make.
We’ve set four bold priorities to achieve our goals:
We’ll deliver care that transforms lives. A new personalised outcomes framework will help people define and achieve their goals. We’ll embed quality, insight and continuous improvement across all services – ensuring excellence is not just a standard, but a lived experience for every person we support.
We’ll grow our impact by supporting more people and diversifying our services. From complex care to transitions and technology-enabled support, we’ll expand where we can make the biggest difference. We’ll also build new income streams to reinvest in innovation and long-term sustainability.
We’ll use our voice to drive change. By sharing evidence, insights and lived experience, we’ll influence policy, challenge inequality and shape a better future for social care. We’ll strengthen our public affairs work, build partnerships and lead conversations that matter.
We’ll continue to invest in our people, systems and culture. From smarter working and digital tools to inclusive leadership and wellbeing, we’ll create the conditions for success. When our colleagues thrive, so do the people we support – and our strategy becomes reality.
We are proud of our past – but focused on the future.
Best Lives, Bolder is our commitment to lead with courage, compassion and clarity. It’s a strategy shaped by people, powered by purpose and designed to create real and lasting change.
Now, it’s time to turn bold ambition into action. Join us!
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