Unfair to Care shortlisted for CIPR Award
Hosted by the Chartered Institute of Public Relations (CIPR), the awards recognise outstanding work within Public Relations through a range of accolades, from Best Event to Best Use of Media Relations.
Unfair To Care has been shortlisted for the Not-For-Profit Campaign Award – a recognition that celebrates the successful and impactful use of public relations by charitable organisations.
Since being released in July, the report provides the first-ever independent analysis of the frontline Support Worker role, with in-depth evidence that frontline carers receive an unjust deal in comparison to their peers in equivalent positions in other public funded sectors.
On the shortlisting, our Chief People Officer, Teresa Exelby, said, “We’re delighted that Unfair To Care has been shortlisted for the Not-For-Profit Campaign Award. We launched the campaign in July last year to make public the appalling discrepancy in pay that colleagues in the social care sector suffer compared to their peers in all other public funded sectors. It is our absolute ambition to raise the profile of our incredible workforce, campaigning for the reward and recognition that our valuable Support Workers deserve.
Highlighting the need for better pay, better funding and better recognition for our frontline colleagues, the response to the campaign has been huge. We’ve seen the public, politicians and the media engage with the report and it continues to provide a compelling case for change within the sector. To have Unfair To Care recognised is a fantastic achievement and a brilliant opportunity for us to share this work further.”
Winners of the CIPR PRide awards will be announced in a host of virtual ceremonies running from the 11th-13th October.