Best Lives Possible - Our 2021 -2025 Strategy

Our previous strategy began with a powerful question: Why do we exist?

Across every team, department, and level of our charity, the answer was clear and consistent: To ensure the people we support – and those who support them – can live the Best Lives Possible.

This shared purpose has guided us over the past five years, driving meaningful change for both the people we support and our colleagues. Its impact has been profound, becoming deeply embedded in our culture and embraced by every member of our organisation.

Discover more

Watch the Best Lives Possible Official Video

This film celebrates what makes our charity so special - the people we support, and the people who support them - and our unwavering dedication to delivering the Best Lives Possible every day.

Our Success

Best Lives Possible didn’t just shape our journey – it set a benchmark for the sector. We’re proud to showcase the recognition it inspired:

We were shortlisted for the ‘Charity of the Year’ title at the 2025 Charity Times Awards, for our charity’s achievements under our five-year ‘Best Lives Possible’ strategy.

Our Best Lives Possible Roadshow

We welcomed over 500 of our charity’s leaders to our 2024 Best Lives Possible Roadshow, where everyone came together to explore the strides we’ve made so far in our Best Lives Possible journey. The day saw a number of incredible speakers, including Olympian Boxer, Natasha Jonas, and Chris Grant OBE, inspiring colleagues on thoughtful leadership and overcoming adversity.