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Two ladies walk down a residential street side by side. There is a row of houses to the left of them. They are smiling at each other. At the bottom of the picture a text pop out reads "Unfair To Care 2026"

Unfair To Care

Campaigning for fair pay and recognition in social care

Since 2021, Community Integrated Care has campaigned to expose and close the pay gap between social care and equivalent roles in the NHS — and to challenge the outdated perception of care work as “low skilled.” 

Through our Unfair To Care campaign, we’ve published a series of landmark reports revealing the true scale of the social care pay gap and the workforce crisis it fuels. We partnered with Korn Ferry, the world’s leading experts in job evaluation, to conduct an independent assessment of the frontline Support Worker role — providing a first-of-its-kind analysis that measured the true value, skill and responsibility of the role against equivalent positions across other sectors.

The findings were unambiguous: despite social care work demanding the same level of skill, judgement and responsibility as many NHS and public sector roles, it is consistently paid less.

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Signs of Change: our 2026 report

Our fifth Unfair To Care report, Signs of Change, shows social care support workers still earn £7,048 less a year than NHS colleagues.

The report highlights the progress made, what's at stake, and why closing the gap cannot wait. Because care workers, the people who rely on them, and their families cannot afford to wait.

A person we support sat in a wheelchair with their support worker stood beside him

Why this matters

Social care support workers are frequently expected to manage complex medical needs, safeguarding responsibilities, and life-changing decisions — often with less pay, less recognition, and less career structure than equivalent roles elsewhere in the public sector. Unfair To Care exists to close that gap, and to ensure government policy — including the forthcoming Fair Pay Agreement — reflects the true value of care work. 

Our CEO on BBC News

Jim Kane took to BBC News North West Tonight to champion fairer pay for people who work in social care.

View our previous reports

We’ve been campaigning for fair pay in social care for years — evidencing, again and again, why the pay gap needs to close. It’s an integral part of who we are as a charity. Take a look at our Unfair To Care reports below.

Ways you can get involved

Email your local MP or share our campaign assets on social media