Community Integrated Care is committed to breaking boundaries and championing inclusion by driving powerful campaigns, raising awareness, and challenging inequality.
Since 2021, we’ve campaigned for fair reward and recognition across the social care sector through our Unfair To Care campaign series. Through landmark reports, we’ve revealed the extent of the social care pay gap and the continual workforce crisis faced by our sector.
We partnered with the world’s leading experts in job evaluation – Korn Ferry – to conduct an independent assessment of the role of a frontline Support Worker, objectively assessing its true value across sectors. Our findings provided a first of its kind, in-depth analysis which debunked the myth of social care as a “low skilled” profession.
Our latest report, ‘The Caring Economy – Unfair To Care 2025’, reveals a persistent £7,120 annual pay gap between social care support workers and their NHS equivalents – a disparity that fuels workforce instability, detriments the NHS, and impacts the wider economy.
Unfair To Care 2025 re-examines key pay benchmarking data for care workers and explores how greater investment in social care will drive economic growth and strengthen the NHS.
Our Community Integrated Care colleagues have been regular visitors at Westminster, showcasing innovations from our charity whilst also meeting separately with Cabinet and Shadow ministers to represent our charity on the future of social care. We’ve attended party conferences to ensure the voices in social care are heard.
Thousands of care and support providers joined a coordinated Day of Action centred in Westminster and simultaneously from multiple locations around the country. Colleagues and people supported by Community Integrated Care attended the Providers Unite Picnic in London, exercising their right to be heard.
When the government announced a General Election in May, we knew it was time to take action. Determined to empower the people we support to have their say and to influence change across the social care sector at this crucial time, we responded with a series of impactful initiatives.
Our charity partnered with local and national police forces to launch a nationwide safety campaign focused on social care.
Together, we developed resources and solutions tailored to real safety needs, offering practical guidance on recognising hate crimes, building confidence, and fostering greater independence.
If you’d like to find out more, please get in touch!