CIC shares insights into customer service in care
Cath Murray-Howard, Community Integrated Care’s Director of Business Development and Partnerships, has written an article for Public Servant magazine on raising standards of customer service in the care industry.
Public Servant provides commentary and in-depth analysis of the key issues in the public sector. It is read by senior figures working in local government, national government, and health and social care services.
Cath’s passion for delivering customer-focussed services is driven by her extensive experience in developing quality services in both the public and private sector. In the feature, Cath gives her expert insight on the changing expectations and needs of people using public services, how care providers need to adapt to these changes, and the measures that can be taken to ensure the satisfaction of those who access health and social care.
She argues that providers of public services should raise their aspirations for service quality, saying: “By changing the mind-set of public service organisations and services to become much more customer focused, we can radically change the way that people interact with us and therefore improve the way that services are delivered.”